A Critique of the ALFHEIM Lavender+ Purple Shampoo – 2025
Lavender+ Purple Shampoo | Neutralizes Brass & Yellow Tones | Sulfate-Free, Color-Safe Formula | For Blonde, Silver & Highlighted Hair | Hydrating & Smoothing | 10.7 oz
Tired of brassy, yellow hair tones after highlighting or bleaching? This review offers a clear, fact-based assessment of the ALFHEIM Lavender+ Purple Shampoo, helping you determine if it's effective for maintaining cool blonde, silver, or highlighted hair.
The ALFHEIM Lavender+ Purple Shampoo is a toning hair cleanser formulated to neutralize warm undertones in light-colored hair. Lights up with violet pigments, lavender oil, grape seed oil, and quinoa extract, claiming sulfate-free protection and scalp soothing benefits.
The product is comparable to other purple shampoos like Fanola No Yellow and Matrix Total Results So Silver, positioned in the mid-price range with a focus on hydration and scalp care.
Lavender+ Purple Shampoo | Neutralizes Brass & Yellow Tones | Sulfate-Free, Color-Safe Formula | For Blonde, Silver & Highlighted Hair | Hydrating & Smoothing | 10.7 oz
| Specification | Detail |
|---|---|
| Volume | 10.7 oz (approx. 318 ml) |
| Ingredients | Violet pigments, lavender oil, grape seed oil, quinoa |
| Formula | Sulfate-free, paraben-free, color-safe |
| Intended Use | Neutralizes brassiness, hydrates, soothes scalp |
| Hair Types | Blonde, silver, gray, highlighted |
| Packaging Includes | Bottle with pump or flip cap (model-specific) |
In use, the shampoo delivers a mild violet tone that tangibly reduces brassiness and yellowing—reviews indicate it “effectively neutralizes brass and yellow tones”. The sulfate-free formula feels gentle, avoids dryness, and maintains moisture thanks to lavender and grape seed oils. Some users appreciated added volume and smoothness, though a few mentioned the scent being less appealing.
To see visible tone correction, leave the shampoo on wet hair for 3–5 minutes before rinsing; frequency of use ranges from 2–3 times weekly to daily, depending on hair condition.
| Pros | Cons |
|---|---|
| Counteracts brassiness with violet pigments | Some users find scent too “chemical” |
| Sulfate- and paraben-free, moisture-retaining | Results vary—effective on some hair types only |
| Soothes scalp with lavender and vitamin E | Not suitable for natural (uncolored) hair |
| Adds texture and volume per user feedback | Not a universal smoother—performance varies |
Lavender+ Purple Shampoo | Neutralizes Brass & Yellow Tones | Sulfate-Free, Color-Safe Formula | For Blonde, Silver & Highlighted Hair | Hydrating & Smoothing | 10.7 oz
Best for:
Users with lightened, highlighted, gray, or silver hair
People needing a gentle, hydrating toning shampoo
Those avoiding sulfates and prefer plant-derived oils
Not for:
Natural (uncolored) hair—purple shampoo unnecessary
Users with severely dry scalps, may need richer hydration
Anyone sensitive to synthetic lavender fragrance
Enhance your hair care routine with:
ALFHEIM Lavender+ Purple Conditioner - Complements shampoo toning
Color-Safe Hair Mask - Deep hydration after toning
Wide-tooth Comb - Helps evenly distribute toner
The ALFHEIM Lavender+ Purple Shampoo is a solid, gentle formula for toning light hair without harsh sulfates. It hydrates and soothes while effectively neutralizing unwanted warm tones. While the scent may not suit everyone, its overall performance justifies use, especially in regular maintenance routines for colored hair.
